November 8, 2017No Comments

What size should your video be?

Unless you are a big brand with bottomless pockets you won't be able to create content at it's perfect size for every different social media platform. That's why it's important to create your video at a certain size so it plays well across the different platforms. When deciding on your size you should think about what platforms your content is going to.

1080 x 1080 pixels (1:1) is the sweet spot for most projects which looks good across Facebook, Instagram, Twitter but on YouTube it is going to be pillarboxed which means there will be black bars on the left and right of the video.

1920 x 1080 (16:9) which is the preferred size for YouTube but also works well on Facebook, Instagram and Twitter. This is the most common video size you will see out there in the world at the moment.

1080 x 1920 (9:16) also known as vertical video works great for content that is viewed on mobile specifically Snapchat, Facebook and Instagram stories.

It does get a lot more complicated then that when you dig deeper and it's always changing which is why we always check in on the always updated guide on Sprout Social.

November 8, 2017No Comments

How long should your video be for social media?

It's impossible to hold people's attention these days. The human attention span has shrunk so much that we are giving Goldfish a run for their money according to some studies.

There is no "one-size-fits-all" solution for video content on social media but there is some rough guidelines you should try meet. People are seeing more video content in more places by brands which is why people's attention spans are getting shorter and shorter while their expectations are becoming greater.

We have just 10 seconds to capture and engage the audience before they scroll down or click away. After that inital 10 seconds engagement in video drops considerably. This is why a snackable sized video (10-15 seconds) can be very effective.

There are 4 things you should consider when trying to determine the right length for your video content which are:

  • What type of content are you offering?
  • How and where the audience is viewing the video?
  • What expecation does your audience have?
  • What action do you want the viewer to take?

Here is a quick guide of how long your videos should be for social media.

Instagram

10-30 Seconds

Why?

Videos that averaged 26 seconds average the most comments and the expecation of users is that they will be watching something nice and digestable and little before.

Twitter

10-45 Seconds

Why?

Twitter's #VideoOfTheDay averages 43 seconds. Twitter users are used to short and sweet updates with the current 140 character limit.

Facebook

10-45 Seconds

Why?

Facebook users like the previously mentioned platforms prefer shorter videos before they scroll down or move onto the next piece of content.

Youtube

30-120 Seconds

Why?

The audience are here to look at video content and are more forgiving to longer in-depth content in comparison so the other social platforms.

November 4, 2017No Comments

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